Case Study
Beats & Ballads
Atlanta, GA · December 14, 2025 · 308 verified attendees
The Story
One community. Every data point measured. OEI 75.97.
A 308-person Holiday Jam in Atlanta. No sponsors, no measurement budget. We deployed 4 Bluetooth sensors, ran intercept surveys, and tracked how far content spread beyond the room. What we found surprised everyone.
Nobody planned for the Sound Booth to become the gravitational center of the event. The data found it.
29% of all foot traffic flowed to the Sound Booth. People stayed 12+ minutes on average. The community created its own gravitational center. The data made it visible.
The Numbers
What the data found.
308
VERIFIED ATTENDEES
71% aged 25-34
15:48
AVG DWELL TIME
How long people stayed. 32-98% above benchmark
60x
DIGITAL AMPLIFICATION
How far content spread: 308 in the room → 18,400+ online
$0.27
COST PER VIEW
What each online view cost, vs $5-$20 paid social
75.97
OEI SCORE
0-100 engagement score. Strong tier
Sensor Deployment
4 sensors. Every zone mapped.
4 Bluetooth sensors with 6-meter radius each. Green = engaged zone. Yellow = passing zone. Full venue coverage with zero gaps.
Audience Profile
Who actually showed up.
44% non-alcoholic preference is 2x the national average. That is a clear pattern in the data: wellness brands, creative tool companies, and premium beverage brands are the natural fit.
The Event
On the ground at Beats & Ballads.
What This Means
A community nobody was measuring is worth more than anyone assumed.
For organizers
This data turns a one-night event into a fundable, repeatable cultural property. Apply for CVB grants. Attract sponsors with real proof. Price your next event with confidence.
For sponsors
An engagement score of 75.97 out of 100 means this community is a strong fit for wellness, creative tools, and premium beverage brands. $0.27 per online view, with people staying an average of 15:48: that is engagement you cannot buy on Instagram.
For the community
Their presence was counted for the first time. Their value was proven. The brands that show up next will be the ones that actually fit, because the data says so.
Community Voices
What the community said. In their words.
Collected via intercept surveys during the event. 60%+ completion rate. These are real responses from real attendees.
"A great night to be black & creative."
"Such a welcoming music experience, grounding and therapeutic."
"It takes a village to raise an artist."
"Through the everyday mundane, Beats and Ballads is like sipping a refreshing drink after a long day."
"Dope experience. Friendly atmosphere and great environment if you’re trying to enjoy art."
"Beats & Ballads recharges my spirit for this special time of year!"
"Beats and Ballads, since its inception, has been a quintessential means of spiritual expression for those who have a voice and are finding their voice. From my perspective, I find nothing but inspiration and love surging around me. For ATL, IT IS THE EXPERIENCE YOU NEED."
Visual artist · 30-34 · Regular attendee · Rating: 5/5
Source: Octus intercept surveys · 60%+ completion rate · Collected Dec 14, 2025
Your event has the same story waiting.
We measured Beats & Ballads with zero budget. Imagine what we can do with yours. Signed reports in 5 business days.
Talk to an Intelligence Advisor