01
Step one
Name the decision in front of you
Sponsor renewal, higher package pricing, a funder update, a board readout, a venue decision, or next-event planning. Everything is built around that decision.
How it works
The event is over. Here is how we turn it into a report you can use.
Bring us the ticketing, surveys, sales, social posts, sponsor notes, and anything else you have. We sort through it, fill gaps only when needed, and build a report your sponsor, funder, venue, or board can actually use.
Book a scoping call →
Field evidence, captured in aggregate
The process
Seven steps, one continuous loop.
The depth scales with the job, but the path stays the same. It starts with the decision in front of you and ends with a clearer plan for the next event.
02
Step two
Read existing data
Ticketing, surveys, social, sales, and prior recap materials. We make what you already have legible before collecting anything new.
03
Step three
Capture what the record missed
When the room itself matters, trained operators capture aggregate field evidence: flow, dwell, attention, friction, and participation. Patterns, not people.
04
Step four
Separate fact from estimate
Every figure is badged Measured, Calculated, or Estimated, so nobody mistakes a model for a measurement.
05
Step five
Build the report
Findings become forwardable documents: a renewal brief, audience profile, partner value report, funder summary, venue readout, or proof pack.
06
Step six
Turn findings into the next move
Keep, change, upgrade, measure better, price differently, or bring in the right execution partner. Octus Network is the bench when the read shows something needs to be built or fixed before the next event.
07
Step seven
Feed findings into next event
The proof from this event becomes the baseline for the next. The last step is the next first step.
Data sources
We meet your data where it already lives.
No new software to adopt. We work from the records you already generate. Most organizers have more than they think.
Ticketing and door
Purchase timing, tiers, repeat attendance, total footfall.
csv · history
Surveys and NPS
Satisfaction drivers, demographics, open-ended sentiment.
survey
Social and press
Reach, attendee-generated content, genuine amplification.
api
Sales and POS
Transaction volume, basket size, spend per head, product mix.
export
Recap materials
Prior recap decks, sponsor reports, photo records.
pdf
Email and outreach
List growth, segment behavior, campaign performance.
stream
Physical measurement
When the floor itself is the evidence.
Some event stories need room-level capture that the existing data cannot supply. When they do, we add a physical layer through trusted sensor partners, scoped to the part of the room and the decision that matters.
Physical measurement is optional and scoped. We use it only when the next conversation depends on what happened in the room, and only at the granularity the report requires.
Sensing is environmental and passive. Trained field operators are the second layer. Everything is captured in aggregate, never tied to an individual. Patterns, not people.
What the physical layer adds
- DwellHow long the room held attention, zone by zone.
- FlowWhere the crowd moved, clustered, and thinned.
- InterceptField surveys run by operators, not a QR code on a wall.
- DensityCrowd density and queue patterns over the event arc.
Delivered with sensor partners such as Exposure Analytics. Scoped per engagement.
The method
Measured. Calculated. Estimated.
Every figure in an Octus report carries one of three badges. A sponsor or funder's analyst can see, at a glance, which numbers are observed, which are derived, and which are modeled.
Measured
Directly observed.
Counted, sensed, or collected on the record. The hard floor of every report.
e.g. 308 attendees · 15:48 dwell
Calculated
Derived from measured inputs.
Built from measured data using transparent formulas you can follow input by input.
e.g. $0.27 cost per impression
Estimated
Modeled with stated assumptions.
Inferred from partial data, with every assumption named in the appendix.
e.g. 112% modeled sponsor ROI
What you receive
Documents, not data dumps.
Every engagement ends in a signed report written to be forwarded, read, and acted on by the people you need to convince. Each one explains the sources and how the numbers were produced.
Sponsor renewal brief
A signed read on what a sponsor received, built for the renewal meeting.
Audience and community profile
Who showed up, how they behaved, and why they are worth a budget.
Funder-ready impact summary
Impact framed for grant officers, with sources and clear limits behind the numbers.
Partner value report
The value each partner drew, in terms their leadership recognizes.
Activation recommendations
What to change, keep, or expand before the next edition.
Shareable proof pack
Clean, on-brand proof for partners, press, and your board.
Privacy doctrine
Patterns, not people.
We measure communities in aggregate. The unit of analysis is the room, the zone, the segment, never the individual.
Sensing is environmental and passive. There is no individual tracking, no surveillance, and no selling of personal data. Field evidence is captured and reported as patterns.
The people who show up to an event are the reason it has value. Better proof should mean better events for them, not closer watching of them.
Talk to us
Start with what you need to do next.
Tell us what happened, who needs the report, and what you need it to help you do. We will tell you what information would help and what it would cost.
Book a scoping call →