Sole Play
Where sneaker culture meets production craft.
Sole Play is a fashion retail brand built on sneaker culture, stocking Nike, Adidas, and Jordans across two locations in Decatur and Lawrenceville, Georgia. The product speaks for itself. But the in-store experience needed to match the energy of the community walking through the doors.
We started with Nike Air Max Day in 2023, bathing the venue in red light to match the shoe release. That single activation opened the door to a running production relationship: Atlanta Fashion Week (lighting, curation, and a full recap video), 404 Day (ultra-light projection on an acrylic shoe case), and Women's International Month (audio support for discussion panels). Each event was built to push the brand past retail into culture.
The work is physical. Site lighting that transforms a retail floor. AV that turns a product launch into a moment people remember. Content that gives the brand something to carry forward long after the doors close.
Production across four activations and two locations.
Building something that keeps coming back?
Recurring events need a production partner who shows up every time. That's us.
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